Bootstrapper. Builder. Advisor.

Rob Heeley, software developer and consultant

I build software,
businesses & big ideas

Self-taught developer since the age of 12, entrepreneur and consultant with over 25 years of writing code. I have bootstrapped multiple software businesses, led Dynamics 365 implementations for household names and built products used by thousands of people every day. When I am not doing any of that, I am probably in a motorhome somewhere.

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Businesses Built

Years Writing Code

Active Businesses

What I'm Building

Every business I have started was bootstrapped from scratch. No VC money, no safety net. Just a real problem and the determination to solve it.

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SaaS Product

CampSuite

Campsite management software designed for the outdoor hospitality industry. Bookings, availability, guest management and everything else you need to run a campsite without losing your mind.

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HR Tech SaaS

Crocodile

HR software and advice for the SME market. Crocodile combines a SaaS platform with a team of HR professionals to give small businesses proper HR support without the overhead of a full department.

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Prop Tech

Lavida

Your passport to overseas property. I advise the team as a consultant and minority stakeholder, helping with the technical and commercial direction.

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The 28 Day Startup

Rob Heeley

Coming Soon

The 28 Day Startup

Take yourself somewhere you can just work. A motorhome, a cabin, an Airbnb in a quiet town. Laptop, wifi, CNBC on in the background. 28 days later, come home with a real, running business. That is exactly how I built CampSuite, and this book walks you through the entire journey. Day by day, decision by decision. No motivational waffle. Just the hard work, honest mistakes and practical steps that actually got a product to market.

Real world, tested strategies

Day by day action plan

Written by someone who has done it

Zero fluff guarantee

How I Can Help

Whether you need software built, a Dynamics 365 implementation or some honest strategic advice, I have probably done it before.

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Full Stack Development

Over 25 years building web applications, APIs and integrations using primarily Microsoft technologies. From greenfield SaaS platforms to legacy system modernisation, I have done the lot.

C# / .NET Azure SQL Server JavaScript REST APIs

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Dynamics 365

Solution architecture, implementation and rescue projects for D365 CE, Field Service, Marketing and the Power Platform. I have delivered for utilities, financial services, housing and government.

D365 CE Field Service Power Platform Dual Write / F&O

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Fractional CTO / Interim Tech Lead

I have been offered permanent CTO and Head of Development roles multiple times. If your business needs senior technical leadership without the full time commitment, I can step in and get things moving.

Architecture Team Building Tech Strategy Due Diligence

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Business Mentoring & Advisory

I bring a technical founder's perspective to the table. Whether you need a sounding board, a strategic review or someone who understands both code and commerce to challenge your thinking.

SaaS / Product Startup Advisory Tech Strategy Governance

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Life on the Road

When I am not building software or advising businesses, you will find me somewhere in a motorhome, probably lost, definitely enjoying it.

🌎 ONGOING

Europe 2026

France & Spain: Working Remotely From a Motorhome

Mainly Spain with a bit of France along the way. Sunshine, coast roads and zero regrets so far. Updated as we travel.

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UK Trip

Half Term UK Tour: Newark to Chester in a Motorhome

Five English towns in a week. Newark, Cambridge, London (Abbey Wood), Cirencester and Chester.

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Latest from the Blog

Thoughts on business, technology, travel and the occasional opinion on things that probably do not need my opinion.

Business • 8 min read

Five Things I Learned Bootstrapping Five Businesses

No VC money. No safety net. Just real problems, real stakes and a lot of lessons learned the hard way about cash flow, shipping fast and building teams.

Travel • 7 min read

Working From a Motorhome: The Honest Truth

It sounds like living the dream. Sometimes it is. Sometimes you are sitting in a car park with no signal trying to join a Teams call.

Dynamics 365 • 10 min read

The Seven Biggest Dynamics 365 Mistakes (And How to Avoid Them)

The same mistakes come up over and over again on D365 projects. Here are the seven biggest and how to avoid every one of them.

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What I'm Up To Right Now

A quick snapshot of what is keeping me busy. Updated regularly.

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Dynamics 365 Technical Architect

Currently working with Wessex Water (YTL Group) on their D365 Field Service transformation.

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Writing The 28 Day Startup

Putting the finishing touches on the book. Practical, no nonsense advice on launching a business in a month.

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Growing Crocodile HR

Scaling the HR software platform. Over 3,500 businesses and counting.